2018 Breakout Sessions
Leading Through Kindness and Compassion: Lessons from Eleanor Roosevelt
Antigoni Ladd, Executive VP and Curriculum Director, Tigrett Leadership Academy
First Lady Eleanor Roosevelt continues to be a role model for women today, as she became a trailblazer for civil rights and women’s rights. Working through the toughest years in America’s history–the Great Depression and World War II–she delivered her positive views to the public through radio, newspapers, magazines, and public speaking. “The future belongs to those who believe in the beauty of their dreams,” she reminded people. A woman who overcame shyness, self-doubt, and criticism, she became a politician, diplomat, and activist. Learn her leadership approaches and set some personal goals for reaching your leadership passion.
Creating ‘WOW!’ in the Experience Economy
Kristen Heisey, Senior VP for Mission Advancement, Messiah Lifeways
Why are we so willing to pay 5 bucks for a cup of coffee when we can buy a cup for a buck? As consumers, we place more value and are willing to pay more for experiences than products or services. In this workshop we will explore the elements of creating a ‘WOW!’ experience for your customers. You will hear from Kristen Heisey, SVP for Mission Advancement at Messiah Lifeways, about the small and big ways she has helped to reinvent the customer brand experience throughout her career. You will leave this session with examples and a simple approach to develop your company’s ‘WOW!’ experience.
212 Degree Networking
Lisa Horst, Connector, Send Out Cards
At 211 degrees, water is hot. At 212 degrees, water boils. And with boiling water comes steam. And steam can power a locomotive! That one extra degree can make all the difference! Learn what others are doing to power up their networking to reach their goals.
Live Your Life On Purpose!
Una Martone, President & CEO, Leadership Harrisburg Area
Mark Twain once wrote “The two most important days of your life are the day you were born and the day you find out why.” It seems so simple, yet can be such a struggle for many women. Why are you on this earth and why does it matter? Your purpose is about creating impact; creating a legacy. In a very introspective and interactive presentation, Leadership Harrisburg Area’s President & CEO, Una Martone, will help participants draft a personal purpose statement so that they can begin to live it right away!
21st Century Storytelling
Jeanette Magaro, Lead Storyteller, Storytelling Marketing & Consulting
Storytelling has always been an effective method to market your organization and in the digital age there is much opportunity. Together we will learn how to overcome the fact that social media is no longer a free option and how to run ads with your spare change while making effective posts with the storytelling strategy with the goal of putting your organization the first of its kind in the mind of those making a transaction. Attendees will learn why it’s important to come to terms with the fact FB is no longer free and an overview of running ads. We will cover how to craft a story that will provide value to the user.
Brand New You
Adrean Turner, CEO, Turner Coaching Training and Consulting, LLC
The facts are that women represent just 21% of Fortune 500 Board Directors and only of 6% of Fortune 500 CEOs. Now is the time to excel and gain more success. Because your resume and business card do not tell your whole story, successful branding is critical for growth in your current company and to gain influence or to attract new opportunities. It’s all about who you are and what you want to be known for in the workplace.
Find Your Leadership Niche
Ivy Schneider, Co-founder and President, West Shore Young Professionals
Find Your Leadership Niche is a presentation meant to help attendees assess their motivators for volunteering, specifically a leadership role such as joining a Board, and align that motivation with their skills and interests. Attendees will learn where to look for opportunities and what to look for in opportunities so they can make the best use of their times and talents. Learning to how to assess opportunities will increase the odds attendees will have a good experience as a volunteer, stick with it, and continue to be a leader in the community even as their lives and interests change. Countless organizations need volunteers and this presentation will set up attendees to succeed in their roles and strengthen community-based organizations.
Building a Persona
Jessica Hughes, Partner/Managing Director, Viscul Creative
Businesses often struggle with identifying their target market. Throwing darts at a wall and hoping one sticks! But, what if it was easier? What if you could identify who your target customer is by building a storyline for the main character of your business – you client? By following a few simple steps, you can identify, build a story around, and target your ideal client. You will find the opportunities to join them in their own story, rather than hoping that they notice you ad in the local newspaper, on the billboard around the corner, or that annoying junk mail that becomes dollars in the trash.
Kathy Snavely, Owner, Kathy’s Cuisine
Feeling like you’re being pulled in all directions by your job, your spouse, kids, parents, volunteer opportunities? We hate saying no to the people and things we care about, don’t we? So, how do we pare down our responsibilities so we can better live within the constraints of time and our energy? Join us to discuss these challenges as we make choices to contain our busyness and up our productivity.